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Event innovation induced corporate branding Journal article
International Journal of Contemporary Hospitality Management, 2017,Volume: 29,Issue: 3,Page: 862-882
Authors:  Fiona X. Yang;  Sherry Xiuchang Tan
Favorite |  | TC[WOS]:11 TC[Scopus]:13 | Submit date:2019/11/27
Corporate Image  Corporate Branding  Spillover Effects  Event Innovation