UM

Browse/Search Results:  1-2 of 2 Help

Selected(0)Clear Items/Page:    Sort:
A Longitudinal Multilevel Model of Tourist Outbound Travel Behavior and the Dual-Cycle Model Journal article
Journal of Travel Research, 2016,Volume: 55,Issue: 7,Page: 957-970
Authors:  Wong,Ip Kin Anthony;  Fong,Lawrence Hoc Nang;  Law,Rob
Favorite |  | TC[WOS]:16 TC[Scopus]:18 | Submit date:2019/08/02
Demographic Variables  Economic Performance  Multilevel Analysis  Outbound Travel  Tourist Behavior  
Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao Journal article
Journal of Vacation Marketing, 2014,Volume: 20,Issue: 3,Page: 253-266
Authors:  Glenn McCartney;  Jose Ferreira Pinto
Favorite |  | TC[WOS]:12 TC[Scopus]:14 | Submit date:2019/09/12
Celebrity Endorsement  Chinese Outbound Travel  Co-branding  Destination Selection  Social Media