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A systematic review of China's outbound tourism research Journal article
International Journal of Contemporary Hospitality Management, 2016,Volume: 28,Issue: 12,Page: 2654-2674
Authors:  Rob Law;  Sunny Sun;  Davis Ka Chio Fong;  Lawrence Hoc Nang Fong;  Hui Fu
Favorite |  | TC[WOS]:25 TC[Scopus]:23 | Submit date:2019/09/12
China  Systematic Review  Approved Destination Status  Outbound Tourism  
How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations Journal article
Journal of Travel and Tourism Marketing, 2015,Volume: 32,Page: S97-S113
Authors:  Yang,Yan;  Liu,Xiaoming;  Li,Jun
Favorite |  | TC[WOS]:32 TC[Scopus]:41 | Submit date:2019/08/15
Customer experience (CE)  customer-based brand equity for tourism destination (CBBETD)  Mainland Chinese outbound tourists  service performance  word-of-mouth (WOM)