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UNDERSTANDING WECHAT USERS’ MOTIVATIONS, ATTITUDES AND INTENTION OF READING PROMOTIONAL MATERIAL Journal article
Journal of Information Technology Management, 2019,Volume: 30,Issue: 1,Page: 25 – 37
Authors:  KIN MENG SAM;  CHRIS CHATWIN
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
Mobile Advertising  Wechat  Promotional Material  Motivations  Attitudes  Intention  
Exploring the differences among Chinese casino gamblers’ characteristics, motivations, and behaviors Journal article
Journal of Vacation Marketing, 2015,Volume: 21,Issue: 1,Page: 23-36
Authors:  Chan,Sow Hup Joanne;  Wan,Yim King Penny;  Wong,Ip Kin Anthony
Favorite |  | TC[WOS]:8 TC[Scopus]:10 | Submit date:2019/08/01
Behaviors  Characteristics  Chinese  Gamblers  Motivations  Preferences  
When Academic Achievement Is an Obligation: Perspectives From Social-Oriented Achievement Motivation Journal article
Journal of Cross-Cultural Psychology, 2014,Volume: 45,Issue: 1,Page: 110-136
Authors:  Tao,Vivienne Y.K.;  Hong,Ying yi
Favorite |  | TC[WOS]:52 TC[Scopus]:57 | Submit date:2019/06/25
Achievement Goals  Chinese Students  Culture And Achievement Motivation  Intrinsic And Extrinsic Motivations  Parental Expectations