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Buffering negative impacts of jaycustomer behavior on service employees Journal article
Journal of Services Marketing, 2020,Volume: 34,Issue: 5,Page: 635-650
Authors:  Tan,Alice J.M.;  Loi,Raymond;  Lam,Long W.;  Chow,Cheris W.C.
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2021/03/17
Anger  Anxiety  Emotion  Employee  Jaycustomer behavior  Justice  Procedural justice  Service encounter  Service marketing  
Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite |  | TC[WOS]:5 TC[Scopus]:5 | Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
Research and development of mAb drugs in China: a look from policy perspectives Journal article
HUMAN VACCINES & IMMUNOTHERAPEUTICS, 2019,Volume: 15,Issue: 11,Page: 2695-2705
Authors:  Rong Jiang;  Yuanyuan Sun;  Carolina Ung;  Xinyue Dong;  Xiangjun Kong;  Yuanjia Hu;  Rong Shao
Favorite |  | TC[WOS]:1 TC[Scopus]:1 | Submit date:2020/03/12
r&d Support And Guidance Policy  Clinical Trial Policy  Drug Lag  Innovation Support System  Mab Drugs  Marketing Approval Policy  
Traveling to your match? Assessing the predictive potential of Plog's travel personality in destination marketing Journal article
JOURNAL OF TRAVEL & TOURISM MARKETING, 2019,Volume: 36,Issue: 9,Page: 1025–1036
Authors:  Hany Kim;  Semih Yilmaz;  Yeongbae Choe
Favorite |  | TC[WOS]:4 TC[Scopus]:4 | Submit date:2020/07/16
Psychocentric-allocentric  Destination Promotion  Personality-driven Marketing  Plog’s Travelpersonality  Selfcongruity  
Differences in Tourist Behaviors across the Seasons: The Case of Northern Indiana Journal article
SUSTAINABILITY, 2019,Volume: 11,Issue: 16
Authors:  Yeongbae Choe;  Hany Kim;  Hyo-Jae Joun
Favorite |  | TC[WOS]:3 TC[Scopus]:1 | Submit date:2020/07/15
Seasonality  Seemingly Unrelated Regression  Destination Marketing  Tourism Advertisement  Tourism Demand  Expenditure  
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity Journal article
International Journal of Environmental Research and Public Health, 2018,Volume: 15,Issue: 1
Authors:  Chang,Angela;  Schulz,Peter J.;  Schirato,Tony;  Hall,Brian J.
Favorite |  | TC[WOS]:4 TC[Scopus]:5 | Submit date:2019/06/18
Advertising Appeals  Advertising Tactics  Big Foods  Branding Strategy  Food Marketing  Global Brands  Obesity  
Can staying overnight affect traveler satisfaction? Evidence from a gambling destination Journal article
Asia Pacific Journal of Tourism Research, 2018,Volume: 23,Issue: 9,Page: 907-923
Authors:  Xu,Yukuan;  Zhang,Ziqiong;  Fong,Davis Ka Chio;  Law,Rob
Favorite |  | TC[WOS]:0 TC[Scopus]:1 | Submit date:2019/08/01
Asia Pacific  Consumer Involvement Theory  Equity Theory  Gambling Destination  Moderating Effect  Norm Theory  Staying Overnight  Tourism Marketing  Travel Experience  Traveler Satisfaction  
Art festival attendance: Who attends and why with implications on developing future festival attractiveness Journal article
Journal of Convention and Event Tourism, 2018,Volume: 19,Issue: 3,Page: 268-285
Authors:  McCartney,Glenn;  Ip Si Kei,Dorothy
Favorite |  | TC[WOS]:6 TC[Scopus]:6 | Submit date:2019/08/01
Community Outreach  Festival Event  Marketing Segmentation  Participant Motives  Repeat Visitation  
The modeling and analysis of the word-of-mouth marketing Journal article
PHYSICA A-STATISTICAL MECHANICS AND ITS APPLICATIONS, 2018,Volume: 493,Page: 1-16
Authors:  Li, Pengdeng;  Yang, Xiaofan;  Yang, Lu-Xing;  Xiong, Qingyu;  Wu, Yingbo;  Tang, Yuan Yan
Favorite |  | TC[WOS]:17 TC[Scopus]:15 | Submit date:2018/10/30
Word-of-mouth Marketing  Overall Profit  Differential Dynamical System  Equilibrium  Global Attractivity  
Can staying overnight affect traveler satisfaction? Evidence from a gambling destination Journal article
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2018,Volume: 23,Issue: 9,Page: 907-923
Authors:  Xu, Yukuan;  Zhang, Ziqiong;  Fong, Davis Ka Chio;  Law, Rob
Favorite |  | TC[WOS]:0 TC[Scopus]:1 | Submit date:2018/10/30
Traveler satisfaction  staying overnight  moderating effect  travel experience  equity theory  consumer involvement theory  norm theory  Asia pacific  tourism marketing  gambling destination