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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance Journal article
Journal of Business Research, 2019,Volume: 99,Page: 524-533
Authors:  Wu,Jie;  Ma,Zhenzhong;  Liu,Zhiyang
Favorite |  | TC[WOS]:15 TC[Scopus]:14 | Submit date:2019/08/02
China  Emerging market multinational  International diversification  Market orientation  Product innovation  Technological capability  
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance Journal article
Journal of Business Research, 2019,Volume: 99,Page: 524-533
Authors:  Jie Wu;  Zhenzhong Ma;  Zhiyang Liu
Favorite |  | TC[WOS]:15 TC[Scopus]:14 | Submit date:2019/08/02
China  Emerging Market Multinational  International Diversification  Market Orientation  Product Innovation  Technological Capability  
Proactive and responsive market orientation on marketing exploration and firm performance Conference paper
Global Alliance of Marketing & Management Associations, Tokyo, July 26-29, 2018
Authors:  Lancy Mac;  Felicitas Evangelista
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/10
Proactive Market Orientation  Entrepreneurial Orientation  Marketing Exploration  
Transforming learning into export performance by Chinese firms Journal article
Asia Pacific Business Review, 2017,Volume: 23,Issue: 4,Page: 493-508
Authors:  Mac,Lancy;  Evangelista,Felicitas
Favorite |  | TC[WOS]:3 TC[Scopus]:3 | Submit date:2019/08/02
China  Export Performance  Knowledge Integration  Learning Orientation  Market Learning  Organizational Learning  
The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough? Journal article
Journal of Global Marketing, 2016,Volume: 29,Issue: 5,Page: 266-281
Authors:  Mac,Lancy;  Evangelista,Felicitas
Favorite |  | TC[WOS]:0 TC[Scopus]:12 | Submit date:2019/08/02
Entrepreneurship  Exporter  Learning Orientation  Market Orientation