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Exploring the differences among Chinese casino gamblers’ characteristics, motivations, and behaviors Journal article
Journal of Vacation Marketing, 2015,Volume: 21,Issue: 1,Page: 23-36
Authors:  Chan,Sow Hup Joanne;  Wan,Yim King Penny;  Wong,Ip Kin Anthony
Favorite |  | TC[WOS]:8 TC[Scopus]:10 | Submit date:2019/08/01
Behaviors  Characteristics  Chinese  Gamblers  Motivations  Preferences  
Travel Arrangement as a Moderator in Image-Satisfaction-Behavior Relations: An Investigation of Chinese Outbound Travelers Journal article
JOURNAL OF VACATION MARKETING, 2015,Volume: 21,Issue: 3,Page: 225-236
Authors:  Xiaoming Liu;  Jun Justin Li;  Yan Yang
Favorite |  | TC[WOS]:29 TC[Scopus]:33 | Submit date:2019/10/17
Behavioral Intentions  Travel Arrangement  Destination Image  Moderator Effect  Overall Satisfaction  
Travel arrangement as a moderator in image–satisfaction–behavior relations: An investigation of Chinese outbound travelers Journal article
Journal of Vacation Marketing, 2015,Volume: 21,Issue: 3,Page: 225
Authors:  Liu X.;  Li J.J.;  Yang Y.
Favorite |  | TC[WOS]:29 TC[Scopus]:33 | Submit date:2018/10/30
Behavioral intentions  destination image  moderator effect  overall satisfaction  travel arrangement  
Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao Journal article
Journal of Vacation Marketing, 2014,Volume: 20,Issue: 3,Page: 253-266
Authors:  Glenn McCartney;  Jose Ferreira Pinto
Favorite |  | TC[WOS]:12 TC[Scopus]:14 | Submit date:2019/09/12
Celebrity Endorsement  Chinese Outbound Travel  Co-branding  Destination Selection  Social Media  
Attracting divergent segments to a destination: Assessing segment compatibility by activities sought—a case study of Macao Journal article
Journal of Vacation Marketing, 2012,Volume: 18,Issue: 4,Page: 341-357
Authors:  Siu-Ian (A) So;  Leonardo AN Dioko;  Hoc N Fong
Favorite |  | TC[WOS]:0 TC[Scopus]:3 | Submit date:2019/10/03
Activities  Gaming Visitors  Macao Tourism  Segmentation  Cultural Heritage Visitors  
Positive tourism image perceptions attract travellers – fact or fiction? The case of Beijing visitors to Macao Journal article
Journal of Vacation Marketing, 2009,Volume: 15,Issue: 2,Page: 179-193
Authors:  Glenn McCartney;  Richard Butler;  Marion Bennett
Favorite |  | TC[WOS]:0 TC[Scopus]:22 | Submit date:2019/09/18
Destination Brand Image  Attraction Attributes