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The modeling and analysis of the word-of-mouth marketing Journal article
PHYSICA A-STATISTICAL MECHANICS AND ITS APPLICATIONS, 2018,Volume: 493,Page: 1-16
Authors:  Li, Pengdeng;  Yang, Xiaofan;  Yang, Lu-Xing;  Xiong, Qingyu;  Wu, Yingbo;  Tang, Yuan Yan
Favorite |  | TC[WOS]:18 TC[Scopus]:15 | Submit date:2018/10/30
Word-of-mouth Marketing  Overall Profit  Differential Dynamical System  Equilibrium  Global Attractivity  
Why Do Online Buyers Engage in Electronic Word-of-mouth? An Expectancy Disconfirmation Perspective Journal article
Journal of Management Information System & E-commerce, 2017,Volume: 4,Issue: 1,Page: 12-25
Authors:  Heng Tang;  Xiao Jing LIN;  Philip PUN;  Simon Iok Kuan WU
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/22
Expectancy Disconfirmation Theory  Electronic Word-of-mouth  Digital Commerce Marketing