UM

Browse/Search Results:  1-4 of 4 Help

Filters    
Selected(0)Clear Items/Page:    Sort:
Location-Aware Mobile Media and Advertising: A Chinese Case Book chapter
出自: Interdisciplinary Mobile Media and Communications: Social, Political, and Economic Implications, United States of America:IGI Global, 2014, 页码: 228-244
Authors:  Mei Wu;  Qi Yao
Favorite |  | TC[WOS]:0 TC[Scopus]:1 | Submit date:2019/07/17
Customer Responses to Arts Festivals: The Effects of Relationship Marketing on Cultural Activities Book chapter
出自: Handbook of research on the impact of culture and society on the entertainment industry:PA: IGI Global Publishing, 2014, 页码: 350-370
Authors:  Angela Wen-Yu, CHANG
Favorite |  | TC[WOS]:0 TC[Scopus]:1 | Submit date:2019/09/27
Customer responses to arts festivals: The effects of relationship marketing on cultural activities Book chapter
出自: Handbook of Research on the Impact of Culture and Society on the Entertainment Industry, United States of America:IGI Global Publishing, 2014, 页码: 350-370
Authors:  Angela Chang
Favorite |  | TC[WOS]:0 TC[Scopus]:1 | Submit date:2019/06/18
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media Book
Hershey, Pennsylvania:IGI Global, 2014
Authors:  Mei Wu;  Peter Jakubowicz;  Chengyu Cao
Favorite |  | TC[WOS]:0 TC[Scopus]:5 | Submit date:2019/07/16