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Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Authors:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
Favorite |  | TC[WOS]:59 TC[Scopus]:62 | Submit date:2018/10/30
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
An Examination of Value Equity in Event Service: The Moderating Role of Event Experience Conference paper
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, Portland, Oregon, USA, MAY 26-29, 2010
Authors:  IpKin Anthony Wong;  Mark S. Rosenbaum;  Matthew Tingchi Liu
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/07/14