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Proactive and responsive market orientation on marketing exploration and firm performance Conference paper
Global Alliance of Marketing & Management Associations, Tokyo, July 26-29, 2018
Authors:  Lancy Mac;  Felicitas Evangelista
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/10
Proactive Market Orientation  Entrepreneurial Orientation  Marketing Exploration