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The mediating roles of renqing and ganqing in Chinese relationship marketing Journal article
Nankai Business Review International, 2015,Volume: 6,Issue: 2,Page: 156-176
Authors:  Zhou,Xinhua;  Shi,Guicheng;  Liu,Matthew Tingchi;  Bu,Huimei
Favorite |  | TC[WOS]:9 TC[Scopus]:9 | Submit date:2019/08/15
Complaint propensity  Consumer innovativeness  Customer relationship investment  Relationship strength