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UNDERSTANDING WECHAT USERS’ MOTIVATIONS, ATTITUDES AND INTENTION OF READING PROMOTIONAL MATERIAL Journal article
Journal of Information Technology Management, 2019,Volume: 30,Issue: 1,Page: 25 – 37
Authors:  KIN MENG SAM;  CHRIS CHATWIN
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
Mobile Advertising  Wechat  Promotional Material  Motivations  Attitudes  Intention  
A Comparison of Food Contents Used by Official Tourism Organizations' Mobile Applications Journal article
Journal of Gastronomy and Tourism, 2017,Volume: 2,Issue: 3,Page: 203-216
Authors:  Ja Young Choe;  Jeong Hyun Kim;  Mi Sook Cho
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/17
Comparative Study  Smartphone  Content Analysis  Food  Mobile App  Restaurant Guide