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CHINESE GAMBLERS' PERCEPTIONS OF E-MARKETING MIX ELEMENTS FOR ONLINE CASINOS Journal article
Journal of Gambling Business and Economics, 2015,Volume: 9,Issue: 1,Page: 58 – 76
Authors:  Kin Meng Sam;  Chris R Chatwin
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/05
Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos Journal article
Journal of Industrial and Intelligent Information, 2015,Volume: 3,Issue: 2,Page: 126-132
Authors:  K. M. Sam;  C. R. Chatwin
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/05
Internet Gambling  E-marketing  Demographic Analysis  Online Casinos  E-marketing Mix Models