UM

Browse/Search Results:  1-3 of 3 Help

Filters                
Selected(0)Clear Items/Page:    Sort:
A Room of One’s Own: Need for Uniqueness Counters Online WoM Journal article
Cornell Hospitality Quarterly, 2019,Volume: 60,Issue: 3,Page: 216-232
Authors:  Robin Chark;  Lawrence Hoc Nang Fong;  Candy Mei Fung Tang
Favorite |  | TC[WOS]:7 TC[Scopus]:6 | Submit date:2019/08/02
Need For Uniqueness  Electronic Word Of Mouth  Online Reviews  Nonconformity  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite |  | TC[WOS]:12 TC[Scopus]:14 | Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Is more feedback seeking always better? LMX moderates the relationship between FSB and performance Journal article
Journal of Management, 2017,Volume: 43,Issue: 7,Page: 2195-2217
Authors:  Long W. Lam;  Kelly Z. Peng;  Chi-Sum Wong
Favorite |  | TC[WOS]:22 TC[Scopus]:24 | Submit date:2019/09/05
Job Performance  Leader -member Exchange  Feedback-seeking Behavior  Employee Proactivity