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An investigation into the link between service quality dimensionality and positive word-of-mouth intention in Mainland China Journal article
Journal of Marketing Communications, 2016,Volume: 22,Issue: 5,Page: 513-523
Authors:  Ye Ren;  Desmond Lam
Favorite |  | TC[WOS]:0 TC[Scopus]:6 | Submit date:2019/08/01
Word-of-mouth  Servqual  Mainland Chinese  Telecommunication Industry  
An Examination of Service Quality Dimensionality and Positive Word-Of-Mouth Intentions in a Chinese Telecommunication Context Conference paper
Proceedings of the Australian and New Zealand Marketing Academy Conference, Perth, West Australia, 28-30 November, 2011
Authors:  Ren Ye;  Desmond Lam;  Alvin Lee
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/25
Word-of-mouth  Service Quality  Servqual  China