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沉浸营销的渊源与发展刍议 Journal article
新闻与传播评论, 2021,Volume: 74,Issue: 3
Authors:  龚思颖;  沈福元;  陈 霓;  彭雪华;  赵心树
Microsoft Word | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2021/04/23
Curbing shopping cart abandonment in C2C markets—An uncertainty reduction approach Journal article
Electronic Markets, 2019,Volume: 29,Issue: 3,Page: 533–552
Authors:  Heng Tang;  Xiaowan Lin
Favorite |  | TC[WOS]:3 TC[Scopus]:7 | Submit date:2019/11/13
Product Uncertainty  Shopping Cart Abandonment  Seller Uncertainty  Uncertainty Reduction Theory  
Curbing shopping cart abandonment in C2C markets - an uncertainty reduction approach Journal article
Electronic Markets, 2018,Volume: 29,Issue: 3,Page: 533-552
Authors:  Heng Tang;  Xiaowan Lin
Favorite |  | TC[WOS]:3 TC[Scopus]:7 | Submit date:2020/07/14
Shopping Cart Abandonment  Seller Uncertainty  Product Uncertainty  Uncertainty Reduction Theory  
Curbing Shopping Cart Abandonment in C2C Markets—An Uncertainty Reduction Approach Conference paper
ICEB 2017 PROCEEDINGS, December 4 - 8, 2017, Dubai UAE
Authors:  Heng Tang;  Xiaowan Lin
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/11/29
Uncertainty Reduction Theory  Shopping Cart Abandonment  Seller Uncertainty  Product Uncertainty  
INTERACTIVE VIRTUAL PLATFORM FOR SHOPPING FURNITURE BASED ON UNITY 3D Book chapter
出自: Quantitative Modelling in Marketing and Management:World Scientific, 2015, 页码: 273-292
Authors:  Wu, Yingwan;  Fong, Simon;  Deb, Suash;  Hanne, Thomas
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/24
Virtual Reality  Unity 3d  Interaction  3d Modelling  
A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective Journal article
International Journal of Internet Marketing and Advertising, 2012,Volume: 7,Issue: 3,Page: 260-277
Authors:  Xuehua Wang;  Cheris W.C. Chow;  Zhilin Yang
Favorite |  | TC[WOS]:0 TC[Scopus]:5 | Submit date:2019/11/01
Cognitive Processes  Purchase Intentions  Positivity  Virtual Reviews  Choice Mechanisms  Cognitive Processing  Normative Processing  Searcher Problems  Decision Making  Two-path Models  Psychological Mechanisms  Psychology  Theoretical Implications  Managerial Implications  Online Shopping  Virtual Shopping  E-shopping  Electronic Shopping  Internet Marketing  Advertising  World Wide Web  Normative Processes  Affective Processes  Online Product Reviews  Empathy