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Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Authors:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
Favorite |  | TC[WOS]:59 TC[Scopus]:62 | Submit date:2018/10/30
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
Authors:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
Favorite |  | TC[WOS]:59 TC[Scopus]:62 | Submit date:2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
An examination of the pull and push factors influencing hotel selection by Chinese outbound travelers Journal article
International Journal of Tourism Sciences, 2016,Volume: 16,Issue: 1-2,Page: 41-59
Authors:  Glenn Mccartney;  ZhuYing Ge
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/12
Casino  Integrated Resort  Hotel Marketing  Chinese Traveler  Push And Pull Influences  
Applying consumer-based brand equity in luxury hotel branding: An empirical study Conference paper
The Mystique of Luxury Brands- Shanghai Conference 2016, The Majesty Plaza, Shanghai (Ballroom A), 2016-3-12
Authors:  Matthew Liu;  Anthony Wong;  Tseng Ting-Hsiang;  Angela Wen-Yu Chang;  Ian Phau
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/27
“LuXurY” hotel loyalty – a comparison of Chinese Gen X and Y tourists to Macau Journal article
International Journal of Contemporary Hospitality Management, 2015,Volume: 27,Issue: 7,Page: 1685-1706
Authors:  Fiona X. Yang;  Virginia M.C. Lau
Favorite |  | TC[WOS]:38 TC[Scopus]:43 | Submit date:2019/11/27
Generation y  Consumer Behavior  Luxury Hotel  Generation x  Generational Differences  Chinese Tourism