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沉浸营销的渊源与发展刍议 Journal article
新闻与传播评论, 2021,Volume: 74,Issue: 3
Authors:  龚思颖;  沈福元;  陈 霓;  彭雪华;  赵心树
Microsoft Word | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2021/04/23
Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
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Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
China's Crackdowns on “Internet Rumours” and “Illegal” Internet Publicity Activities Book chapter
出自: Governing Society in Contemporary China:World Scientific, 2016, 页码: 41-56
Authors:  Mei WU
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/15
Mental Budgeting: The Effects of Culture, Expense Amount, and Compulsive-Buying Trait on Underconsumption Conference paper
PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET, Qingdao, PEOPLES R CHINA, JUL 08-11, 2016
Authors:  Pornpitakpan, Chanthika;  Yuan, Yizhou
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/07/15
Mental Budgeting  Underconsumption  Long-term Orientation  Framing  Compulsive Buying  Self-control  
Non-response bias in tourism advertising studies: Further analyses Journal article
TOURISM ANALYSIS, 2016,Volume: 21,Issue: 2-3,Page: 293-298
Authors:  Choe, Yeongbae;  Fesenmaier, Daniel R.
Favorite |  | TC[WOS]:2 TC[Scopus]:1 | Submit date:2019/10/21
Destination Advertising  Nonresponse Bias  Conversion Study  
A Study on Job Cognition of Internet Pushing Hands Journal article
International Journal of Interactive Communication Systems and Technologies (IJICST), 2015,Volume: 4,Issue: 2,Page: 14-32
Authors:  Mei Wu;  Zhiqun Chen
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CHINESE GAMBLERS' PERCEPTIONS OF E-MARKETING MIX ELEMENTS FOR ONLINE CASINOS Journal article
Journal of Gambling Business and Economics, 2015,Volume: 9,Issue: 1,Page: 58 – 76
Authors:  Kin Meng Sam;  Chris R Chatwin
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Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos Journal article
Journal of Industrial and Intelligent Information, 2015,Volume: 3,Issue: 2,Page: 126-132
Authors:  K. M. Sam;  C. R. Chatwin
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Internet Gambling  E-marketing  Demographic Analysis  Online Casinos  E-marketing Mix Models  
THE INFLUENCES OF INTERNET-BASED COLLABORATION AND INTIMATE INTERACTIONS IN BUYER-SUPPLIER RELATIONSHIP ON PRODUCT INNOVATION Conference paper
2014 Global Marketing Conference at Singapore Proceedings, Singapore, July 9-12, 2014
Authors:  Jie Wu;  Zefu Wu
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/22
Buyer-supplier Relationship  Internet-based Collaboration  In-person Interaction  Product Innovation  
Market Signals: Website Investment and Physical Store Existence Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 1,Page: 94-113
Authors:  Xuehua Wang;  Wing Chi Chow;  Zhilin Yang;  Jennifer Y.M. Lai
Favorite |  | TC[WOS]:0 TC[Scopus]:6 | Submit date:2019/10/17
Internet Marketing  Consumer Behaviour