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沉浸营销的渊源与发展刍议 Journal article
新闻与传播评论, 2021,Volume: 74,Issue: 3
Authors:  龚思颖;  沈福元;  陈 霓;  彭雪华;  赵心树
Microsoft Word | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2021/04/23
Chinese multinationals’ fast internationalization: Financial performance advantage in one region, disadvantage in another Journal article
Journal of International Business Studies, 2019
Authors:  Heechun Kim;  Jie Wu;  Douglas A. Schuler;  Robert E. Hoskisson
Favorite |  | TC[WOS]:4 TC[Scopus]:4 | Submit date:2020/07/17
Internationalization Speed  Fast-mover (Dis)Advantages  Home Regionalization  Financial Performance  Chinese Multinational Enterprises  
How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Favorite |  | TC[WOS]:0 TC[Scopus]:18 | Submit date:2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty  
Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
View | Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:15 | Submit date:2019/09/10
Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
Differences in Tourist Behaviors across the Seasons: The Case of Northern Indiana Journal article
SUSTAINABILITY, 2019,Volume: 11,Issue: 16
Authors:  Yeongbae Choe;  Hany Kim;  Hyo-Jae Joun
Favorite |  | TC[WOS]:2 TC[Scopus]:1 | Submit date:2020/07/15
Seasonality  Seemingly Unrelated Regression  Destination Marketing  Tourism Advertisement  Tourism Demand  Expenditure  
Internationalization of Traditional/Complementary Medicine products: market entry as medicine Journal article
CHINESE MEDICINE, 2018,Volume: 13
Authors:  Li, Jiatong;  Zhu, Jianfan;  Hu, Hao;  Harnett, Joanna E.;  Lei, Chi Ieong;  Chau, Ka Yin;  Chan, Ging;  Ung, Carolina Oi Lam
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Traditional Chinese Medicines  Chinese Patent Medicines  Proprietary Chinese Medicines  Traditional And Complementary Medicine  Registration  Internationalization  Quality  Safety  Efficacy  
Facile preparation of stable PEG-functionalized quantum dots with glycine-enhanced photoluminescence and their application for screening of aflatoxin B-1 in herbs Journal article
SENSORS AND ACTUATORS B-CHEMICAL, 2018,Volume: 261,Page: 188-195
Authors:  Zhang, Lei;  Dou, Xiaowen;  Zhang, Cheng;  Ying, Guangyao;  Liu, Congmin;  Luo, Jiaoyang;  Li, Qian;  Li, Peng;  Wang, Yitao;  Yang, Meihua
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Quantum Dots  Mpeg-hs  Fluorescence Enhancement  Aflatoxin  Medicinal Herb  Flisa  
European regulation model for herbal medicine: The assessment of the EU monograph and the safety and efficacy evaluation in marketing authorization or registration in Member States Journal article
PHYTOMEDICINE, 2018,Volume: 42,Page: 219-225
Authors:  Qu, Liping;  Zou, Wenjun;  Wang, YiTao;  Wang, Mei
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European Regulation Model  Hmp  Eu Monograph  Tur  Weu-ma  
Master's thesis research in social marketing (1971-2015) Journal article
JOURNAL OF SOCIAL MARKETING, 2018,Volume: 8,Issue: 1,Page: 58-98
Authors:  Truong, V. Dao;  Dietrich, Timo
Favorite |  | TC[WOS]:5 TC[Scopus]:5 | Submit date:2018/10/31
Social marketing  Behaviour change  Discipline  Dissertation  Master's thesis  Degree programmes  
DAlim: Machine learning based intelligent lucky money determination for large-scale E-commerce businesses Conference paper
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), Hangzhou, Zhejiang, China, Nov 12-15, 2018
Authors:  Fu M.;  Wong C.M.;  Zhu H.;  Huang Y.;  Li Y.;  Zheng X.;  Wu J.;  Yang J.;  Vong C.M.
Favorite |  | TC[WOS]:0 TC[Scopus]:5 | Submit date:2019/02/14
Data Mining  E-commerce  Lucky Money  Machine Learning  Price Optimization  Price Prediction