UM

Browse/Search Results:  1-3 of 3 Help

Selected(0)Clear Items/Page:    Sort:
沉浸营销的渊源与发展刍议 Journal article
新闻与传播评论, 2021,Volume: 74,Issue: 3
Authors:  龚思颖;  沈福元;  陈 霓;  彭雪华;  赵心树
Microsoft Word | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2021/04/23
Why Do Online Buyers Engage in Electronic Word-of-mouth? An Expectancy Disconfirmation Perspective Journal article
Journal of Management Information System & E-commerce, 2017,Volume: 4,Issue: 1,Page: 12-25
Authors:  Heng Tang;  Xiao Jing LIN;  Philip PUN;  Simon Iok Kuan WU
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/22
Expectancy Disconfirmation Theory  Electronic Word-of-mouth  Digital Commerce Marketing  
Institutional Communication Facilitators for The Reduction of Experience Products Uncertainty in E-Marketplaces – The Initial Interaction Perspective Conference paper
Proceedings of the Pacific Asia Conference on Information Systems (PACIS), Chiayi, Taiwan, June 27 - July 1, 2016
Authors:  Heng Tang;  Xiaowan Lin
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/11/27
Experience Products  E-retailing  Product Uncertainty  Initial Interaction Theory