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The Use of Microblog “Weibo” by Chinese Patent Medicine Companies in China Journal article
Therapeutic Innovation and Regulatory Science, 2019,Volume: 53,Issue: 4,Page: 490-496
Authors:  Song,Qirui;  Ung,Carolina Oi Lam;  Tang,Daisheng;  Hu,Hao
Favorite |  | TC[WOS]:0 TC[Scopus]:1 | Submit date:2021/03/01
China  Chinese Patent Medicine  Microblog  Social Media  Traditional Chinese Medicine  Weibo  
How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Favorite |  | TC[WOS]:0 TC[Scopus]:24 | Submit date:2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty  
Transit advertising in corporate branding: a multilevel study Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1452-1468
Authors:  Henrique F. Boyol Ngan;  Fiona X. Yang
Favorite |  | TC[WOS]:1 TC[Scopus]:1 | Submit date:2019/11/27
Advertising Effectiveness  Advertising Design  Corporate Brand Equity  Message Response Involvement Theory  Transit Advertising  
Event innovation induced corporate branding Journal article
International Journal of Contemporary Hospitality Management, 2017,Volume: 29,Issue: 3,Page: 862-882
Authors:  Fiona X. Yang;  Sherry Xiuchang Tan
Favorite |  | TC[WOS]:11 TC[Scopus]:13 | Submit date:2019/11/27
Corporate Image  Corporate Branding  Spillover Effects  Event Innovation  
Image Evolution and Internationalization of Chinese State-owned Enterprises Conference paper
Conference proceeding of SMS 2015 Special Conference: Rethinking Corporate Headquarters, St. Gallen, May 28–30, 2015
Authors:  Jacky Hong;  Jian Xu
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/22
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite |  | TC[WOS]:58 TC[Scopus]:65 | Submit date:2019/08/15
Brand preference  Branding  Casinos  Consumer behavior  Corporate social responsibility  CSR initiatives  Customer loyalty  Macau  Premium customers  Relationship marketing  Responsibility  Service industry  
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite |  | TC[WOS]:58 TC[Scopus]:65 | Submit date:2019/08/15
Brand preference  Branding  Casinos  Consumer behavior  Corporate social responsibility  CSR initiatives  Customer loyalty  Macau  Premium customers  Relationship marketing  Responsibility  Service industry  
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite |  | TC[WOS]:58 TC[Scopus]:65 | Submit date:2019/08/01
Brand preference  Branding  Casinos  Consumer behavior  Corporate social responsibility  CSR initiatives  Customer loyalty  Macau  Premium customers  Relationship marketing  Responsibility  Service industry  
Cyber security and privacy issues in smart grids Journal article
IEEE Communications Surveys and Tutorials, 2012,Volume: 14,Issue: 4,Page: 981
Authors:  Liu J.;  Xiao Y.;  Li S.;  Liang W.;  Chen C.L.P.
View | Adobe PDF | Favorite |  | TC[WOS]:278 TC[Scopus]:339 | Submit date:2018/10/30
Accountability  Ami  Privacy  Scada  Security  Smart Grid