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沉浸营销的渊源与发展刍议 Journal article
新闻与传播评论, 2021,Volume: 74,Issue: 3
Authors:  龚思颖;  沈福元;  陈 霓;  彭雪华;  赵心树
Microsoft Word | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2021/04/23
Deployment of the Electric Vehicle Charging Station Considering Existing Competitors Journal article
IEEE Transactions on Smart Grid, 2020,Volume: 11,Issue: 5,Page: 4236-4248
Authors:  Zhao, Yiqi;  Guo, Ye;  Guo, Qinglai;  Zhang, Hongcai;  Sun, Hongbin
Favorite |  | TC[WOS]:4 TC[Scopus]:5 | Submit date:2021/09/09
Charging Infrastructure  Competition  Consumer Behavior  Electric Vehicle  
Total-Effect Test is Superfluous for Establishing Complementary Mediation Journal article
Statistica Sinica, 2020
Authors:  Yingkai Jiang;  Xinshu Zhao;  Lixing Zhu;  Jun S. Liu;  Ke Deng
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Complementary Mediation  Hypothesis Testing  Linear Model  Mediation Analysis  Total-effect Test  
The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Favorite |  | TC[WOS]:0 TC[Scopus]:2 | Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Cultural essentialism and tailored hotel service for Chinese: the moderating role of satisfaction Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 9,Page: 3610-3626
Authors:  Lawrence Hoc Nang Fong;  Hongwei He;  Melody Manchi Chao;  Galli Leandro;  David King
Favorite |  | TC[WOS]:6 TC[Scopus]:6 | Submit date:2019/09/30
Culture  Culture  Hotel  Hospitality  Lay Theories  Implicit Theories  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite |  | TC[WOS]:15 TC[Scopus]:17 | Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
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Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
Macau's materialist milieu: Portuguese pavement stones and the political economy of the chinese urban imaginary Book chapter
出自: The Routledge Companion to Urban Imaginaries, London:Routledge, 2018, 页码: 232-247
Authors:  Tim Simpson
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DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING? Conference paper
2018 Global Marketing Conference at Tokyo Proceedings, Hotel New Otani Tokyo, Tokyo, Japan, July 26 - 29, 2018
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/17
Perceptual Fluency  Celebrity  Endorsement  Celebrity's Image  Consumer Behavior  
The effect of user-generated content on consumer responses in hotels and restaurants A social communication framework Book chapter
出自: Routledge Handbook of Hospitality Marketing, London:Routledge, 2018, 页码: 551-561
Authors:  Lawrence Hoc Nang Fong
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/03
Word-of-mouth  Online Product Reviews  Source Credibility  Tourism  Hospitality  Media  Behavior  Booking  Ewom  Perceptions