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沉浸营销的渊源与发展刍议 Journal article
新闻与传播评论, 2021,Volume: 74,Issue: 3
Authors:  龚思颖;  沈福元;  陈 霓;  彭雪华;  赵心树
Microsoft Word | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2021/04/23
CONSUMER DEMAND, CONSUMPTION, and ASSET PRICING: AN INTEGRATED ANALYSIS with INTERTEMPORAL TWO-STAGE BUDGETING Journal article
Macroeconomic Dynamics, 2021,Volume: 25,Issue: 2,Page: 379-425
Authors:  Youn Kim, H.;  McLaren, Keith R.;  Gary Wong, K. K.
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2021/12/07
Consumption-Based CAPM  Euler Equations  Indirect Utility Function  Intertemporal Substitution  The Stochastic Discount Factor  
Deployment of the Electric Vehicle Charging Station Considering Existing Competitors Journal article
IEEE Transactions on Smart Grid, 2020,Volume: 11,Issue: 5,Page: 4236-4248
Authors:  Zhao, Yiqi;  Guo, Ye;  Guo, Qinglai;  Zhang, Hongcai;  Sun, Hongbin
Favorite |  | TC[WOS]:6 TC[Scopus]:7 | Submit date:2021/09/09
Charging Infrastructure  Competition  Consumer Behavior  Electric Vehicle  
Total-Effect Test is Superfluous for Establishing Complementary Mediation Journal article
Statistica Sinica, 2020
Authors:  Yingkai Jiang;  Xinshu Zhao;  Lixing Zhu;  Jun S. Liu;  Ke Deng
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Complementary Mediation  Hypothesis Testing  Linear Model  Mediation Analysis  Total-effect Test  
The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Favorite |  | TC[WOS]:0 TC[Scopus]:2 | Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Cultural essentialism and tailored hotel service for Chinese: the moderating role of satisfaction Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 9,Page: 3610-3626
Authors:  Lawrence Hoc Nang Fong;  Hongwei He;  Melody Manchi Chao;  Galli Leandro;  David King
Favorite |  | TC[WOS]:7 TC[Scopus]:7 | Submit date:2019/09/30
Culture  Culture  Hotel  Hospitality  Lay Theories  Implicit Theories  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite |  | TC[WOS]:18 TC[Scopus]:20 | Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
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Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
Macau's materialist milieu: Portuguese pavement stones and the political economy of the chinese urban imaginary Book chapter
出自: The Routledge Companion to Urban Imaginaries, London:Routledge, 2018, 页码: 232-247
Authors:  Tim Simpson
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DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING? Conference paper
2018 Global Marketing Conference at Tokyo Proceedings, Hotel New Otani Tokyo, Tokyo, Japan, July 26 - 29, 2018
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/17
Perceptual Fluency  Celebrity  Endorsement  Celebrity's Image  Consumer Behavior