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The Use of Microblog “Weibo” by Chinese Patent Medicine Companies in China Journal article
Therapeutic Innovation and Regulatory Science, 2019,Volume: 53,Issue: 4,Page: 490-496
Authors:  Song,Qirui;  Ung,Carolina Oi Lam;  Tang,Daisheng;  Hu,Hao
Favorite |  | TC[WOS]:0 TC[Scopus]:1 | Submit date:2021/03/01
China  Chinese Patent Medicine  Microblog  Social Media  Traditional Chinese Medicine  Weibo  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite |  | TC[WOS]:17 TC[Scopus]:18 | Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Transit advertising in corporate branding: a multilevel study Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1452-1468
Authors:  Henrique F. Boyol Ngan;  Fiona X. Yang
Favorite |  | TC[WOS]:1 TC[Scopus]:1 | Submit date:2019/11/27
Advertising Effectiveness  Advertising Design  Corporate Brand Equity  Message Response Involvement Theory  Transit Advertising  
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity Journal article
International Journal of Environmental Research and Public Health, 2018,Volume: 15,Issue: 1
Authors:  Chang,Angela;  Schulz,Peter J.;  Schirato,Tony;  Hall,Brian J.
Favorite |  | TC[WOS]:4 TC[Scopus]:5 | Submit date:2019/06/18
Advertising Appeals  Advertising Tactics  Big Foods  Branding Strategy  Food Marketing  Global Brands  Obesity  
Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Authors:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
Favorite |  | TC[WOS]:66 TC[Scopus]:68 | Submit date:2018/10/30
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
Authors:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
Favorite |  | TC[WOS]:66 TC[Scopus]:68 | Submit date:2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
Event innovation induced corporate branding Journal article
International Journal of Contemporary Hospitality Management, 2017,Volume: 29,Issue: 3,Page: 862-882
Authors:  Fiona X. Yang;  Sherry Xiuchang Tan
Favorite |  | TC[WOS]:11 TC[Scopus]:14 | Submit date:2019/11/27
Corporate Image  Corporate Branding  Spillover Effects  Event Innovation  
The identity branding of Hengqin :a fantasy theme analysis Conference paper
The 1st Annual Conference of the Public Relations Society of China, HongKong, 2016-12-2
Authors:  Wu Mei
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/17
Destination Branding  Owned Media  Paid Media  Earned Media  Symbolic Convergence Theory  Fantasy Theme Analysis  
Fantasizing Macau Beyond a Gaming City: Symbolic Repertoires for City Branding Conference paper
International Journal of Strategic Communication, HongKong, 2016-12-2
Authors:  Wu Mei;  Zhao Ying
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/16
Symbolic Repertoires for City Branding Beyond Casinos: The Case of Macau Journal article
International Journal of Strategic Communication, 2017,Volume: 11,Issue: 5,Page: 415-433
Authors:  Wu Mei;  Zhao Ying
Favorite |  | TC[WOS]:0 TC[Scopus]:3 | Submit date:2019/07/15