UM

Browse/Search Results:  1-10 of 31 Help

Selected(0)Clear Items/Page:    Sort:
Evil customers, an angel boss and coopetitive coworkers: Burnout of frontline employees Journal article
International Journal of Hospitality Management, 2019,Volume: 83,Page: 1-10
Authors:  Fiona X. Yang;  Virginia Meng-Chan Lau
Favorite |  | TC[WOS]:14 TC[Scopus]:15 | Submit date:2019/11/27
Customer Incivility  Burnout  Emotional Intelligence  Customer Orientation  Cooperation  Competition  
The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Favorite |  | TC[WOS]:0 TC[Scopus]:1 | Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Customers’ needs satisfaction: A scale validation with refinement in the integrated resort setting Journal article
International Journal of Hospitality Management, 2019,Volume: 82,Page: 39-47
Authors:  Ahn,Jiseon;  Back,Ki Joon;  Choe,Yeongbae
Favorite |  | TC[WOS]:6 TC[Scopus]:5 | Submit date:2019/08/02
Cross-cultural study  Eudaimonic well-being  Hedonic well-being  Integrated resort  Needs satisfaction  Scale validation  
Experiential learning for children at World Heritage Sites: The joint moderating effect of brand awareness and generation of Chinese family travelers Journal article
Tourism Management, 2019,Volume: 72,Page: 1-11
Authors:  Fiona X. Yang;  Virginia Meng-Chan Lau
Favorite |  | TC[WOS]:9 TC[Scopus]:11 | Submit date:2019/11/27
Family Travel  Chinese Tourists  Experiential Learning  Children  World Heritage Site  Generation  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite |  | TC[WOS]:10 TC[Scopus]:11 | Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1309-1329
Authors:  Luo,Jiaqi (Gemma);  Wong,Ip Kin Anthony;  King,Brian;  Liu,Matthew Tingchi;  Huang,Guo Qiong
Favorite |  | TC[WOS]:20 TC[Scopus]:22 | Submit date:2019/08/01
China  Co-creation  Service quality  
Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1309-1329
Authors:  Luo,Jiaqi (Gemma);  Wong,Ip Kin Anthony;  King,Brian;  Liu,Matthew Tingchi;  Huang,Guo Qiong
Favorite |  | TC[WOS]:20 TC[Scopus]:22 | Submit date:2019/08/15
China  Co-creation  Service quality  
Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1309-1329
Authors:  Luo,Jiaqi (Gemma);  Wong,Ip Kin Anthony;  King,Brian;  Liu,Matthew Tingchi;  Huang,Guo Qiong
Favorite |  | TC[WOS]:20 TC[Scopus]:22 | Submit date:2019/08/15
China  Co-creation  Service quality  
Transit advertising in corporate branding: a multilevel study Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1452-1468
Authors:  Henrique F. Boyol Ngan;  Fiona X. Yang
Favorite |  | TC[WOS]:1 TC[Scopus]:1 | Submit date:2019/11/27
Advertising Effectiveness  Advertising Design  Corporate Brand Equity  Message Response Involvement Theory  Transit Advertising  
Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
View | Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:15 | Submit date:2019/09/10
Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy