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沉浸营销的渊源与发展刍议 Journal article
新闻与传播评论, 2021,Volume: 74,Issue: 3
Authors:  龚思颖;  沈福元;  陈 霓;  彭雪华;  赵心树
Microsoft Word | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2021/04/23
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite |  | TC[WOS]:10 TC[Scopus]:11 | Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
China's new policy for healthcare cost-control based on global budget: a survey of 110 clinicians in hospitals Journal article
BMC Health Services Research, 2019,Volume: 19
Authors:  Jianzhou Yan;  Hui-Heng Lin;  Dan Zhao;  Yuanjia Hu;  Rong Shao
Favorite |  | TC[WOS]:4 TC[Scopus]:4 | Submit date:2020/10/23
China Healthcare Budget Crisis  Healthcare Cost-control Policy  Hospitals' Healthcare Cost-control Actions  Clinician Survey  Healthcare Performance  Patient Satisfaction  
Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
View | Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:15 | Submit date:2019/09/10
Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
Study of the influence on beauty brands and their products from Chinese social network – From the perspective of big data Conference paper
ACM International Conference Proceeding Series
Authors:  Wu Y.;  Fong S.;  Li T.
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/02/13
Beauty brand  Beauty product  Social network  Weibo  
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival Journal article
Journal of Destination Marketing & Management, 2018,Volume: 9,Page: 320-329
Authors:  Seongseop (Sam) Kim;  Ja Young (Jacey) Choe;  James F. Petrick
Favorite |  | TC[WOS]:37 TC[Scopus]:48 | Submit date:2018/10/30
Celebrity  Brand  Festival  Loyalty  Image  Destination Attachment  Korea  
Multi-Target Drugs: The Trend of Drug Research and Development Journal article
PLOS ONE, 2012,Volume: 7,Issue: 6,Page: 30-46
Authors:  Lu, JJ (Lu, Jin-Jian);  Pan, W (Pan, Wei);  Hu, YJ (Hu, Yuan-Jia);  Wang, YT (Wang, Yi-Tao
View | Adobe PDF | Favorite |  | TC[WOS]:123 TC[Scopus]:178 | Submit date:2018/11/01
Cancer-therapy  Alzheimers-disease  Parkinsons-disease  Attractive Target  Natural-products  b Inhibitors  Discovery  Atherosclerosis  Acetylcholinesterase  Proliferation