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沉浸营销的渊源与发展刍议 Journal article
新闻与传播评论, 2021,Volume: 74,Issue: 3
Authors:  龚思颖;  沈福元;  陈 霓;  彭雪华;  赵心树
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Tracking evidences of Coptis chinensis for the treatment of inflammatory bowel disease from pharmacological, pharmacokinetic to clinical studies Journal article
Journal of Ethnopharmacology, 2021,Volume: 268
Authors:  Yang,Yuhan;  Vong,Chi Teng;  Zeng,Shan;  Gao,Caifang;  Chen,Zhejie;  Fu,Chaomei;  Wang,Shengpeng;  Zou,Liang;  Wang,Anqi;  Wang,Yitao
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Berberine  Clinical Study  Coptis Chinensis  Inflammatory Bowel Disease  Pharmacokinetics  Pharmacology  Review  
The Third International Symposium on Fungal Stress – ISFUS Journal article
Fungal Biology, 2020,Volume: 124,Issue: 5,Page: 235-252
Authors:  Alder-Rangel,Alene;  Idnurm,Alexander;  Brand,Alexandra C.;  Brown,Alistair J.P.;  Gorbushina,Anna;  Kelliher,Christina M.;  Campos,Claudia B.;  Levin,David E.;  Bell-Pedersen,Deborah;  Dadachova,Ekaterina;  Bauer,Florian F.;  Gadd,Geoffrey M.;  Braus,Gerhard H.;  Braga,Gilberto U.L.;  Brancini,Guilherme T.P.;  Walker,Graeme M.;  Druzhinina,Irina;  Pócsi,István;  Dijksterhuis,Jan;  Aguirre,Jesús;  Hallsworth,John E.;  Schumacher,Julia;  Wong,Koon Ho;  Selbmann,Laura;  Corrochano,Luis M.;  Kupiec,Martin;  Momany,Michelle;  Molin,Mikael;  Requena,Natalia;  Yarden,Oded;  Cordero,Radamés J.B.;  Fischer,Reinhard;  Pascon,Renata C.;  Mancinelli,Rocco L.;  Emri,Tamas;  Basso,Thiago O.;  Rangel,Drauzio E.N.
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Agricultural mycology  Fungal stress mechanisms and responses  Industrial mycology  Medical mycology  
Evil customers, an angel boss and coopetitive coworkers: Burnout of frontline employees Journal article
International Journal of Hospitality Management, 2019,Volume: 83,Page: 1-10
Authors:  Fiona X. Yang;  Virginia Meng-Chan Lau
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Customer Incivility  Burnout  Emotional Intelligence  Customer Orientation  Cooperation  Competition  
The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
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Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Customers’ needs satisfaction: A scale validation with refinement in the integrated resort setting Journal article
International Journal of Hospitality Management, 2019,Volume: 82,Page: 39-47
Authors:  Ahn,Jiseon;  Back,Ki Joon;  Choe,Yeongbae
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Cross-cultural study  Eudaimonic well-being  Hedonic well-being  Integrated resort  Needs satisfaction  Scale validation  
Experiential learning for children at World Heritage Sites: The joint moderating effect of brand awareness and generation of Chinese family travelers Journal article
Tourism Management, 2019,Volume: 72,Page: 1-11
Authors:  Fiona X. Yang;  Virginia Meng-Chan Lau
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Family Travel  Chinese Tourists  Experiential Learning  Children  World Heritage Site  Generation  
How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
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China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
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Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Transit advertising in corporate branding: a multilevel study Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1452-1468
Authors:  Henrique F. Boyol Ngan;  Fiona X. Yang
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Advertising Effectiveness  Advertising Design  Corporate Brand Equity  Message Response Involvement Theory  Transit Advertising