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沉浸营销的渊源与发展刍议 Journal article
新闻与传播评论, 2021,Volume: 74,Issue: 3
Authors:  龚思颖;  沈福元;  陈 霓;  彭雪华;  赵心树
Microsoft Word | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2021/04/23
Total-Effect Test is Superfluous for Establishing Complementary Mediation Journal article
Statistica Sinica, 2020
Authors:  Yingkai Jiang;  Xinshu Zhao;  Lixing Zhu;  Jun S. Liu;  Ke Deng
View | Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/05/11
Complementary Mediation  Hypothesis Testing  Linear Model  Mediation Analysis  Total-effect Test  
Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite |  | TC[WOS]:5 TC[Scopus]:5 | Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
Monetization on Mobile Platforms: Balancing in-App Advertising and User Base Growth Journal article
PRODUCTION AND OPERATIONS MANAGEMENT, 2019,Volume: 28,Issue: 9,Page: 2202-2220
Authors:  Yonghua Ji;  Ruibing Wang;  Qinglong Gou
Favorite |  | TC[WOS]:9 TC[Scopus]:10 | Submit date:2020/04/02
Mobile Platforms  System Coordination  Differential Game  Mobile Apps  In-app Advertising  
Transit advertising in corporate branding: a multilevel study Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1452-1468
Authors:  Henrique F. Boyol Ngan;  Fiona X. Yang
Favorite |  | TC[WOS]:1 TC[Scopus]:1 | Submit date:2019/11/27
Advertising Effectiveness  Advertising Design  Corporate Brand Equity  Message Response Involvement Theory  Transit Advertising  
UNDERSTANDING WECHAT USERS’ MOTIVATIONS, ATTITUDES AND INTENTION OF READING PROMOTIONAL MATERIAL Journal article
Journal of Information Technology Management, 2019,Volume: 30,Issue: 1,Page: 25 – 37
Authors:  KIN MENG SAM;  CHRIS CHATWIN
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
Mobile Advertising  Wechat  Promotional Material  Motivations  Attitudes  Intention  
Differences in Tourist Behaviors across the Seasons: The Case of Northern Indiana Journal article
SUSTAINABILITY, 2019,Volume: 11,Issue: 16
Authors:  Yeongbae Choe;  Hany Kim;  Hyo-Jae Joun
Favorite |  | TC[WOS]:3 TC[Scopus]:2 | Submit date:2020/07/15
Seasonality  Seemingly Unrelated Regression  Destination Marketing  Tourism Advertisement  Tourism Demand  Expenditure  
Traveling to your match? Assessing the predictive potential of Plog's travel personality in destination marketing Journal article
JOURNAL OF TRAVEL & TOURISM MARKETING, 2019,Volume: 36,Issue: 9,Page: 1025–1036
Authors:  Hany Kim;  Semih Yilmaz;  Yeongbae Choe
Favorite |  | TC[WOS]:4 TC[Scopus]:4 | Submit date:2020/07/16
Psychocentric-allocentric  Destination Promotion  Personality-driven Marketing  Plog’s Travelpersonality  Selfcongruity  
Genetic and Genomic Consultation: Are We Ready for Direct-to-Consumer Telegenetics ? Journal article
FRONTIERS IN GENETICS, 2018,Volume: 9
Authors:  Li Du;  Shmuel I. Becher
Favorite |  | TC[WOS]:3 TC[Scopus]:2 | Submit date:2019/01/17
Telegenetics  Telegenomics  Direct-to-consumer  Genetic Services  Risks And Benefits  Privacy  Informed Consent  
Genetic and Genomic Consultation: Are We Ready for Direct-to-Consumer Telegenetics? Journal article
Frontiers in genetics, 2018,Volume: 9,Page: 550-550
Authors:  Li Du;  Shmuel I. Becher
Favorite |  | TC[WOS]:3 TC[Scopus]:2 | Submit date:2021/05/21