UM
Factors that affect the levels of tourists' satisfaction and loyalty towards food festivals: A case study of Macau
Wan Y.K.P.; Chan S.H.J.
2013
Source PublicationInternational Journal of Tourism Research
ABS Journal Level2
ISSN10992340
Volume15Issue:3Pages:226
AbstractThe present study investigates the factors that affect tourists' satisfaction towards food festivals and explores whether tourists intend to revisit and/or recommend food festivals to others. Based on personal interviews with 40 study subjects, eight factors that affect their satisfaction levels were identified: location and accessibility, food, venue facility, environment/ambiance, service, entertainment, timing and festival size. The majority of tourists were satisfied with the Macau Food Festival and intended to revisit and recommend it to others. The presented findings have practical implications for food festival organizers to further attract food tourists. © 2011 John Wiley & Sons, Ltd.
KeywordEvent management Factors and attributes Food festival Loyalty Tourist satisfaction
DOI10.1002/jtr.1863
URLView the original
Language英语
The Source to ArticleScopus
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Cited Times [WOS]:66   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionUniversity of Macau
Recommended Citation
GB/T 7714
Wan Y.K.P.,Chan S.H.J.. Factors that affect the levels of tourists' satisfaction and loyalty towards food festivals: A case study of Macau[J]. International Journal of Tourism Research,2013,15(3):226.
APA Wan Y.K.P.,&Chan S.H.J..(2013).Factors that affect the levels of tourists' satisfaction and loyalty towards food festivals: A case study of Macau.International Journal of Tourism Research,15(3),226.
MLA Wan Y.K.P.,et al."Factors that affect the levels of tourists' satisfaction and loyalty towards food festivals: A case study of Macau".International Journal of Tourism Research 15.3(2013):226.
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