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Global Hollywood, Narrative Transparency, and Chinese Media Poachers: Narrating Cross-Cultural Negotiations of Friends in South China
See Kam Tan
2011
Source PublicationTelevision & New Media
ISSN1527-4764
Volume12Issue:3Pages:207-227
Abstract

This paper offers a case study of the cross-cultural consumption of Friends (1994- 2004, USA) in South China. It focused on media poachers, or people who use the sitcom in unauthorised or nonlegal ways, and strove for an interdisciplinary and internationalist understanding of global Hollywood. It deployed the qualitative method of in-depth and focus group interviews, both face-to-face and online, and critically surveyed media reception theories, from the effects tradition to the active reader paradigm. Scott Olsen’s theory of narrative transparency (1999) grounded the study’s theoretical premise; central to which is Olsen’s notion of ‘mythotypes’– that which render foreign media texts transparent for indigenous decoding and recoding and which in correspondingly throwing affective hooks at foreign audiences, kept them engaged. The case study revealed that the affective impact was neither uniform nor even: varying degrees of transparency and opacity indeed existed. This finding challenged Olsen’s assertion that affects were universal and therefore escaped culturally coded constraints.

KeywordGlobal Hollywood Media Poachers Narrative Transparency Mythotypes Sexual Permissiveness Cultural Difference
DOIhttps://doi.org/10.1177/1527476410372094
Indexed BySSCI ; AHCI
Language英语
WOS Research AreaCommunication ; Film, Radio & Television
WOS SubjectCommunication ; Film, Radio, Television
WOS IDWOS:000289190900002
PublisherSAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, CA 91320 USA
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Cited Times [WOS]:8   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionFaculty of Arts and Humanities
DEPARTMENT OF ENGLISH
Corresponding AuthorSee Kam Tan
AffiliationDepartment of Communication, T230, Faculty of Social Sciences and Humanities, University of Macau, Tai Fung Building, Ave. Padre Tomas Pereira, Taipa, Macau SAR, China
First Author AffilicationFaculty of Social Sciences
Corresponding Author AffilicationFaculty of Social Sciences
Recommended Citation
GB/T 7714
See Kam Tan. Global Hollywood, Narrative Transparency, and Chinese Media Poachers: Narrating Cross-Cultural Negotiations of Friends in South China[J]. Television & New Media,2011,12(3):207-227.
APA See Kam Tan.(2011).Global Hollywood, Narrative Transparency, and Chinese Media Poachers: Narrating Cross-Cultural Negotiations of Friends in South China.Television & New Media,12(3),207-227.
MLA See Kam Tan."Global Hollywood, Narrative Transparency, and Chinese Media Poachers: Narrating Cross-Cultural Negotiations of Friends in South China".Television & New Media 12.3(2011):207-227.
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