UM  > Faculty of Business Administration
Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos
K. M. Sam1; C. R. Chatwin2
2015
Source PublicationJournal of Industrial and Intelligent Information
ISSN2301-3745
Volume3Issue:2Pages:126-132
Abstract

The Internet explosion has revolutionized numerous industries, making online shopping and auctions into profitable business sectors. An increasingly important market sector is the casino industry. The profile and popularity of gambling on an internet casino is evolving rapidly, with the online gambling business seeing significant growth in Europe, Asia and South America. In China, there are twice as many online gamblers as there are Internet shoppers. In this study, the Chinese gamblers’ perceptions of e-marketing mix elements offered by online casinos will be analyzed. The purpose is : i) to investigate the popular emarketing tools supported by existing online casinos; ii) to evaluate the demographic effect on Chinese gamblers’ perceptions of e-marketing mix elements. The results can provide a market reference for investors in online casinos.

KeywordInternet Gambling E-marketing Demographic Analysis Online Casinos E-marketing Mix Models
DOI10.12720/jiii.3.2.126-132
Language英语
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF ACCOUNTING AND INFORMATION MANAGEMENT
Corresponding AuthorK. M. Sam; C. R. Chatwin
Affiliation1.University of Macau
2.University of Sussex
First Author AffilicationUniversity of Macau
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
K. M. Sam,C. R. Chatwin. Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos[J]. Journal of Industrial and Intelligent Information,2015,3(2):126-132.
APA K. M. Sam,&C. R. Chatwin.(2015).Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos.Journal of Industrial and Intelligent Information,3(2),126-132.
MLA K. M. Sam,et al."Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements Adopted by Online Casinos".Journal of Industrial and Intelligent Information 3.2(2015):126-132.
Files in This Item:
There are no files associated with this item.
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[K. M. Sam]'s Articles
[C. R. Chatwin]'s Articles
Baidu academic
Similar articles in Baidu academic
[K. M. Sam]'s Articles
[C. R. Chatwin]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[K. M. Sam]'s Articles
[C. R. Chatwin]'s Articles
Terms of Use
No data!
Social Bookmark/Share
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.