UM  > Faculty of Business Administration
How does perceived value affect travelers’ satisfaction and loyalty
Yan Yang1; Xiaoming Liu2; Fengjie Jing3; Jun Li2
2014
Source PublicationSOCIAL BEHAVIOR AND PERSONALITY
ISSN0301-2212
Volume42Issue:10Pages:1733-1744
Abstract

Although value is regarded as one of the means by which marketers can build their core competence, in previous research in the tourism field only the effect of travelers’ overall perception of value on their attitude and behavior has been addressed. By analyzing data from a survey conducted with Mainland Chinese outbound tourists, we examined the effects of travelers’ perceptions of quality value, emotional value, price value, and experiential value on their satisfaction and loyalty towards destinations. The results showed that both emotional value and quality value had strong positive influences on travelers’ satisfaction and loyalty in an outbound tourism setting, and that the emotional value played the greatest role. The experiential value had a significant impact on travelers’ loyalty. These findings provide tourism managers with insights into how to improve travelers’ satisfaction and loyalty by means of adding value.

KeywordPerceived Value Quality Value Emotional Value Price Value Mainland Chinese Outbound Tourists Experiential Value
DOI10.2224/sbp.2014.42.10.1733
Indexed BySSCI
Language英语
WOS Research AreaPsychology
WOS SubjectPsychology, Social
WOS IDWOS:000345343200013
Fulltext Access
Citation statistics
Cited Times [WOS]:13   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Affiliation1.School of Sports Science and Engineering, East China University of Science and Technology, People’s Republic of China
2.School of Business, East China University of Science and Technology, People’s Republic of China
3.Faculty of Business Administration, University of Macau, Macao
Recommended Citation
GB/T 7714
Yan Yang,Xiaoming Liu,Fengjie Jing,et al. How does perceived value affect travelers’ satisfaction and loyalty[J]. SOCIAL BEHAVIOR AND PERSONALITY,2014,42(10):1733-1744.
APA Yan Yang,Xiaoming Liu,Fengjie Jing,&Jun Li.(2014).How does perceived value affect travelers’ satisfaction and loyalty.SOCIAL BEHAVIOR AND PERSONALITY,42(10),1733-1744.
MLA Yan Yang,et al."How does perceived value affect travelers’ satisfaction and loyalty".SOCIAL BEHAVIOR AND PERSONALITY 42.10(2014):1733-1744.
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