UM  > Faculty of Business Administration
Gamblers’ Habit
Richard Mizerski1; Katherine Mizerski2; Desmond Lam3; Alvin Lee4
Source PublicationJournal of Business Research
ABS Journal Level3

The theories used to understand and predict regular non-problem gambling are almost exclusively affectiveor cognitive-oriented. These include motives, self-esteem, image enhancement and illusions of control overrandom events. However, gambling is one of the most frequently purchased consumer products, and the fre-quency of past behavior has traditionally been viewed as“habit”by psychologists and marketers. While habitas the frequency of past behavior has been shown to be a strong predictor of future behavior in gambling,habit offers little additional insight into gambling behavior in that form.The frequency of past purchasing behavior is an important input to NBD-Dirichlet models that provide anenhanced ability to understand and predict future purchases of frequently purchased consumer packagegoods. NBD-Dirichlet models have been shown to provide an excellentfit to data for a broad range of frequentlypurchased goods and services for countries across the world. Applications of the NBD-Dirichlet models to dataconcerning gambling behavior show that these models consistently provide an even closerfit to the data thanwith other consumer models tested.The interpretation of NBD-Dirichlet output can provide more accurate benchmarks than cognitive or affectiveoutput to test changes to the gambling environment (e.g., more games, new games, warnings) and to gamblers(e.g., problem gambling). The implications and use of the NBD-Dirichlet statistics for gambling providers andpublic policy is discussed.

KeywordGambling Habit Nbd-dirichlet Behavioral Modeling
Indexed BySSCI ; SSCI
WOS Research AreaBusiness & Economics
WOS SubjectBusiness
WOS IDWOS:000320484600051
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Cited Times [WOS]:9   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionFaculty of Business Administration
Corresponding AuthorRichard Mizerski
Affiliation1.The University of Western Australia (M263), 35 Stirling Highway, Crawley, WA 6009, Australia
2.Edith Cowan University, FBL/MTL, 270 Joondalup Dr., Joondalup, WA 6027, Australia
3.University of Macau, Av. Padre Tomás Pereira Taipa, Macau
4.Deakin University, 221 Burwood Highway, Burwood, VIC 3125, Australia
Recommended Citation
GB/T 7714
Richard Mizerski,Katherine Mizerski,Desmond Lam,et al. Gamblers’ Habit[J]. Journal of Business Research,2013,66(9):1605-1611.
APA Richard Mizerski,Katherine Mizerski,Desmond Lam,&Alvin Lee.(2013).Gamblers’ Habit.Journal of Business Research,66(9),1605-1611.
MLA Richard Mizerski,et al."Gamblers’ Habit".Journal of Business Research 66.9(2013):1605-1611.
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