Competitiveness of Macau in Developing the Exhibition Sector: Can Gaming Industry Contribute?
Alternative Title澳门在发展会展事业的竞争力:博彩业的贡献
Qiu,Shangzhi1; Li,Mimi2; So,Siu Ian (Amy)3; Lehto,Xinran4
Source PublicationJournal of China Tourism Research
ABS Journal Level1
ISSN19388179 19388160

It is getting popular for gaming destinations to develop their MICE (meeting, incentive, convention, and exhibition) business, but little research has connected gaming and exhibition. Macau has become a world leading gaming destination and is now devoting itself to exhibition development. This development has attracted some research attention, but the competitiveness of Macau in the perceptive of attendees is still to be revealed. Meanwhile, the advantage of a gaming destination in exhibition development lacks empirical examination. This study investigated exhibition visitors’ destination perception of Macau and their primary reasons for attending. Results showed that Macau’s exhibition competitiveness can be improved in order to compete with other exhibition cities in Asia, such as Hong Kong. In addition, the results show that gaming and other entertainment facilities do not contribute as much as one expects to attracting current visitors when compared with other factors.

KeywordDestination Marketing Destination Perception Exhibition Gaming Destination Macau
URLView the original
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000435282300004
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Citation statistics
Cited Times [WOS]:3   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
Affiliation1.Purdue Tourism and Hospitality Research Center,Purdue University,,Indiana,United States
2.School of Hotel and Tourism Management,The Hong Kong Polytechnic University,,Hong Kong
3.University of Macau,,Macau SAR,Macao
4.School of Hospitality and Tourism Management,Purdue University,,Indiana,United States
Recommended Citation
GB/T 7714
Qiu,Shangzhi,Li,Mimi,So,Siu Ian ,et al. Competitiveness of Macau in Developing the Exhibition Sector: Can Gaming Industry Contribute?[J]. Journal of China Tourism Research,2015,11(3):278-296.
APA Qiu,Shangzhi,Li,Mimi,So,Siu Ian ,&Lehto,Xinran.(2015).Competitiveness of Macau in Developing the Exhibition Sector: Can Gaming Industry Contribute?.Journal of China Tourism Research,11(3),278-296.
MLA Qiu,Shangzhi,et al."Competitiveness of Macau in Developing the Exhibition Sector: Can Gaming Industry Contribute?".Journal of China Tourism Research 11.3(2015):278-296.
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