Impact of hotel website quality on online booking intentions: ETrust as a mediator
Wang,Liang1; Law,Rob1; Guillet,Basak Denizci1; Hung,Kam1; Fong,Davis Ka Chio2
Source PublicationInternational Journal of Hospitality Management
ABS Journal Level3

Growing competitiveness in the marketplace pushes hoteliers to fully take advantage of their websites as a marketing tool. This study proposed that a trusting relationship with customers could be developed by investing in hotel website development. A research model that incorporates hotel website quality, eTrust, and online booking intentions was put forward. The software AMOS 20.0 was adopted to analyze the proposed inter-variable relationships. Statistical results demonstrated that hotel website quality is a strong predictor of eTrust which then also mediates the relationship between website quality and consumers' online booking intentions. Implications were offered for practitioners based on the results.

KeywordEtrust Hotel Website Quality Mediation Effect Online Booking Intentions
URLView the original
Indexed BySSCI
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000356192000011
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Cited Times [WOS]:104   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
Corresponding AuthorWang,Liang
Affiliation1.School of Hotel and Tourism Management at the Hong Kong Polytechnic University,,TST East, Kowloon,Hong Kong
2.Faculty of Business Administration at the University of Macau,E22-2043,,Taipa, Macau,Macao
Recommended Citation
GB/T 7714
Wang,Liang,Law,Rob,Guillet,Basak Denizci,et al. Impact of hotel website quality on online booking intentions: ETrust as a mediator[J]. International Journal of Hospitality Management,2015,47:108-115.
APA Wang,Liang,Law,Rob,Guillet,Basak Denizci,Hung,Kam,&Fong,Davis Ka Chio.(2015).Impact of hotel website quality on online booking intentions: ETrust as a mediator.International Journal of Hospitality Management,47,108-115.
MLA Wang,Liang,et al."Impact of hotel website quality on online booking intentions: ETrust as a mediator".International Journal of Hospitality Management 47(2015):108-115.
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