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Can a socially responsible casino better retain its management staff? From an internal customer perspective
Liu,Matthew1; Wong,Ipkin Anthony2; Chu,Rongwei3; Shi,Guicheng James4; Brock,James L.5; Tseng,Ting Hsiang6
2014-09-02
Source PublicationAsia Pacific Journal of Marketing and Logistics
ISSN17584248 13555855
Volume26Issue:4Pages:520-539
AbstractPurpose – The purpose of this paper is to investigate how perceived corporate social responsibility (CSR) initiatives influence internal customers’ preference and turnover intention. The mediating effect of brand preference on the relationship between CSR initiatives and turnover intention has also been studied. Design/methodology/approach – A survey was conducted and questionnaires were distributed to a sample in Macau in 2012. Out of these, 138 valid samples were collected among casinos’ mid- and senior-level employees having managerial positions (hereafter “managers”). Regression tests were performed in order to validate the hypotheses. Findings – Managers’ preference for the casino brand of their employer can be enhanced by perceptions associated with CSR initiatives. Two CSR initiatives (CSR to stakeholders and to society) significantly decrease managers’ turnover intentions, with the impact of CSR directed at stakeholders exerting a stronger influence. Brand preference is a significant mediator of perceptions associated with CSR initiatives and turnover intention. Originality/value – The current study tries to not only investigate how perceptions associated with CSR initiatives influence an internal customer’s turnover intention but is also aimed at understanding how brand preference as a mediator influences turnover intention. Extending the realm of study is important because multiple theories predict different benefits, and assessing the value of CSR therefore requires multiple approaches.
KeywordChinese management and leadership Corporate social responsibility Gaming research
DOI10.1108/APJML-08-2013-0093
URLView the original
Language英語English
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Document TypeJournal article
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding AuthorShi,Guicheng James
Affiliation1.Department of Marketing,University of Macau,,Macao
2.College of Tourism,Institute for Tourism Studies,,Macao
3.Department of Marketing,Fudan University,,Shanghai,China
4.Department of Marketing,Macau University of Science & Technology,,Macao
5.School of Business,Pacific Lutheran University,,Tacoma,United States
6.Department of International Trade,FengChia University,,Seatwen,Taiwan
First Author AffilicationUniversity of Macau
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Liu,Matthew,Wong,Ipkin Anthony,Chu,Rongwei,et al. Can a socially responsible casino better retain its management staff? From an internal customer perspective[J]. Asia Pacific Journal of Marketing and Logistics,2014,26(4):520-539.
APA Liu,Matthew,Wong,Ipkin Anthony,Chu,Rongwei,Shi,Guicheng James,Brock,James L.,&Tseng,Ting Hsiang.(2014).Can a socially responsible casino better retain its management staff? From an internal customer perspective.Asia Pacific Journal of Marketing and Logistics,26(4),520-539.
MLA Liu,Matthew,et al."Can a socially responsible casino better retain its management staff? From an internal customer perspective".Asia Pacific Journal of Marketing and Logistics 26.4(2014):520-539.
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