UM  > Faculty of Social Sciences
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Mei Wu1; Peter Jakubowicz2; Chengyu Cao3
Subtype编著
2014
PublisherIGI Global
Publication PlaceHershey, Pennsylvania
Abstract

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

ISBN9781466645783
DOI10.4018/978-1-4666-4578-3
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Document TypeBook
CollectionFaculty of Social Sciences
DEPARTMENT OF COMMUNICATION
Affiliation1.University of Macau, Macau
2.The Chinese University of Hong Kong, Hong Kong
3.Tsinghua University, China
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Mei Wu,Peter Jakubowicz,Chengyu Cao. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media[M]. Hershey, Pennsylvania:IGI Global,2014.
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