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The Triumph of Shanzhai: No Name Brand: Mobile Phones and Youth Identity in China
Mei Wu; Hongye Li
2011
Source PublicationGlobal Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics
Author of SourceDal Yong Jin
Publication PlaceUnited States of America
PublisherIGI Global
Pages213-232
Abstract

This chapter attempts to explore the connection between the popularity of shanzhai (no-name brand) mobile phones among urban youth and their social characteristics in contemporary China. Through qualitative analyses of in-depth interviews both shanzhai and non-shanzhai users and selected online group discussions of shanzhai workers, this connection is examined in five realms: political attitudes, practical rationale, social values, interest-seeking and self identification. The findings indicate that the youth’s attitudes towards shanzhai phones are prominently based on practical rationale, followed by their craving for entertainment and fashion. The political orientation of anti-mainstream, anti-authority and anti-brand is not prominent. To use a brand imitation is not so much a vanity issue for social status elevation, as a need of self experience within an affordable means. Finally, young people who are engaged in the shanzhai industry do form their own cycle and build their identity strongly associated with the “shanzhai” both as a business career and political mission.

DOI10.4018/978-1-60960-037-2.ch015
Language英語English
ISBN9781609600372
Fulltext Access
Citation statistics
Document TypeBook chapter
CollectionFaculty of Social Sciences
DEPARTMENT OF COMMUNICATION
AffiliationUniversity of Macau, China
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Mei Wu,Hongye Li. The Triumph of Shanzhai: No Name Brand: Mobile Phones and Youth Identity in China. United States of America:IGI Global,2011:213-232.
APA Mei Wu,&Hongye Li.(2011).The Triumph of Shanzhai: No Name Brand: Mobile Phones and Youth Identity in China.Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics,213-232.
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