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Visual attention to features by associative learning
Gozli,Davood G.; Moskowitz,Joshua B.; Pratt,Jay
Source PublicationCognition
ISSN18737838 00100277

Expecting a particular stimulus can facilitate processing of that stimulus over others, but what is the fate of other stimuli that are known to co-occur with the expected stimulus? This study examined the impact of learned association on feature-based attention. The findings show that the effectiveness of an uninformative color transient in orienting attention can change by learned associations between colors and the expected target shape. In an initial acquisition phase, participants learned two distinct sequences of stimulus-response-outcome, where stimuli were defined by shape ('S' vs. 'H'), responses were localized key-presses (left vs. right), and outcomes were colors (red vs. green). Next, in a test phase, while expecting a target shape (80% probable), participants showed reliable attentional orienting to the color transient associated with the target shape, and showed no attentional orienting with the color associated with the alternative target shape. This bias seemed to be driven by learned association between shapes and colors, and not modulated by the response. In addition, the bias seemed to depend on observing target-color conjunctions, since encountering the two features disjunctively (without spatiotemporal overlap) did not replicate the findings. We conclude that associative learning - likely mediated by mechanisms underlying visual object representation - can extend the impact of goal-driven attention to features associated with a target stimulus. © 2014 Elsevier B.V.

KeywordAssociative Learning Episodic Memory Feature-based Attention Visual Attention
URLView the original
Indexed BySSCI
WOS Research AreaPsychology
WOS SubjectPsychology, Experimental
WOS IDWOS:000343358700016
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Cited Times [WOS]:11   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
Corresponding AuthorGozli,Davood G.
AffiliationDepartment of Psychology, University of Toronto,Canada
Recommended Citation
GB/T 7714
Gozli,Davood G.,Moskowitz,Joshua B.,Pratt,Jay. Visual attention to features by associative learning[J]. Cognition,2014,133(2):488-501.
APA Gozli,Davood G.,Moskowitz,Joshua B.,&Pratt,Jay.(2014).Visual attention to features by associative learning.Cognition,133(2),488-501.
MLA Gozli,Davood G.,et al."Visual attention to features by associative learning".Cognition 133.2(2014):488-501.
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