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Study of the influence on beauty brands and their products from Chinese social network – From the perspective of big data
Yaoyang Wu; Simon Fong; Tengyue Li
2018-10-24
Conference NameBDIOT 2018: 2018 2nd International Conference on Big Data and Internet of Things
Source PublicationACM International Conference Proceeding Series
Pages7-12
Conference Date24 October, 2018- 26 October, 2018
Conference PlaceBeijing China
PublisherASSOC COMPUTING MACHINERY, 1515 BROADWAY, NEW YORK, NY 10036-9998 USA
Abstract

In this paper, we will discuss how the social networking site could affect beauty brands and their products on various aspects. Research will be focused on Chinese social networking site – Sina Weibo, and its effect on the beauty product market specifically in Mainland China. Result and analysis of this study would be useful and could be extended for other kind of data analysis businesses and commercial fields.

KeywordSocial Network Weibo Beauty Brand Beauty Product
DOI10.1145/3289430.3289460
URLView the original
Indexed ByCPCI-S
Language英語English
WOS Research AreaComputer Science
WOS SubjectComputer Science, Information Systems ; Computer Science, Theory & Methods
WOS IDWOS:000455369000002
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeConference paper
CollectionDEPARTMENT OF COMPUTER AND INFORMATION SCIENCE
Corresponding AuthorYaoyang Wu
AffiliationDepartment of Computer and Information Science Faculty of Science and Technology University of Macau, Taipa, Macau SAR
First Author AffilicationFaculty of Science and Technology
Corresponding Author AffilicationFaculty of Science and Technology
Recommended Citation
GB/T 7714
Yaoyang Wu,Simon Fong,Tengyue Li. Study of the influence on beauty brands and their products from Chinese social network – From the perspective of big data[C]:ASSOC COMPUTING MACHINERY, 1515 BROADWAY, NEW YORK, NY 10036-9998 USA,2018:7-12.
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