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Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite  |  View/Download:13/0  |  Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
Consumers’ perceptions about pharmaceutical care provided by community pharmacists in China in relation to over-the-counter drugs: A qualitative study Journal article
Inquiry (United States), 2019,Volume: 55
Authors:  Chen,Hong;  Ung,Carolina Oi Lam;  Chi,Peilian;  Wu,Jihong;  Tang,Daisheng;  Hu,Hao
Favorite  |  View/Download:4/0  |  Submit date:2019/06/25
China  Community pharmacist  Community pharmacy  Consumer  Pharmaceutical care  Qualitative  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite  |  View/Download:42/0  |  Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Genetic and Genomic Consultation: Are We Ready for Direct-to-Consumer Telegenetics ? Journal article
FRONTIERS IN GENETICS, 2018,Volume: 9
Authors:  Du, Li;  Becher, Shmuel I.
Favorite  |  View/Download:8/0  |  Submit date:2019/01/17
telegenetics  telegenomics  direct-to-consumer  genetic services  risks and benefits  privacy  informed consent  
Can staying overnight affect traveler satisfaction? Evidence from a gambling destination Journal article
Asia Pacific Journal of Tourism Research, 2018,Volume: 23,Issue: 9,Page: 907-923
Authors:  Xu,Yukuan;  Zhang,Ziqiong;  Fong,Davis Ka Chio;  Law,Rob
Favorite  |  View/Download:9/0  |  Submit date:2019/08/01
Asia Pacific  Consumer Involvement Theory  Equity Theory  Gambling Destination  Moderating Effect  Norm Theory  Staying Overnight  Tourism Marketing  Travel Experience  Traveler Satisfaction  
Consumers' Perceptions About Pharmaceutical Care Provided by Community Pharmacists in China in Relation to Over-the-Counter Drugs: A Qualitative Study Journal article
INQUIRY-THE JOURNAL OF HEALTH CARE ORGANIZATION PROVISION AND FINANCING, 2018,Volume: 55
Authors:  Chen, Hong;  Ung, Carolina Oi Lam;  Chi, Peilian;  Wu, Jihong;  Tang, Daisheng;  Hu, Hao
View  |  Adobe PDF(93Kb)  |  Favorite  |  View/Download:424/14  |  Submit date:2018/10/30
consumer  pharmaceutical care  community pharmacist  community pharmacy  China  qualitative  
Consumers' Perceptions About Pharmaceutical Care Provided by Community Pharmacists in China in Relation to Over-the-Counter Drugs: A Qualitative Study Journal article
INQUIRY-THE JOURNAL OF HEALTH CARE ORGANIZATION PROVISION AND FINANCING, 2018,Volume: 55
Authors:  Chen, Hong;  Ung, Carolina Oi Lam;  Chi, Peilian;  Wu, Jihong;  Tang, Daisheng;  Hu, Hao
View  |  Adobe PDF(93Kb)  |  Favorite  |  View/Download:433/16  |  Submit date:2018/10/31
consumer  pharmaceutical care  community pharmacist  community pharmacy  China  qualitative  
Consumers' Perceptions About Pharmaceutical Care Provided by Community Pharmacists in China in Relation to Over-the-Counter Drugs: A Qualitative Study Journal article
INQUIRY-THE JOURNAL OF HEALTH CARE ORGANIZATION PROVISION AND FINANCING, 2018,Volume: 55
Authors:  Chen, Hong;  Ung, Carolina Oi Lam;  Chi, Peilian;  Wu, Jihong;  Tang, Daisheng;  Hu, Hao
Favorite  |  View/Download:4/0  |  Submit date:2018/10/31
consumer  pharmaceutical care  community pharmacist  community pharmacy  China  qualitative  
Consumers' Perceptions About Pharmaceutical Care Provided by Community Pharmacists in China in Relation to Over-the-Counter Drugs: A Qualitative Study Journal article
INQUIRY-THE JOURNAL OF HEALTH CARE ORGANIZATION PROVISION AND FINANCING, 2018,Volume: 55
Authors:  Chen, Hong;  Ung, Carolina Oi Lam;  Chi, Peilian;  Wu, Jihong;  Tang, Daisheng;  Hu, Hao
Favorite  |  View/Download:13/0  |  Submit date:2018/10/30
consumer  pharmaceutical care  community pharmacist  community pharmacy  China  qualitative  
DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING? Conference paper
2018 Global Marketing Conference at Tokyo Proceedings, Hotel New Otani Tokyo, Tokyo, Japan, July 26 - 29, 2018
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite  |  View/Download:3/0  |  Submit date:2019/10/17
Perceptual Fluency  Celebrity  Endorsement  Celebrity's Image  Consumer Behavior