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How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Favorite  |  View/Download:9/0  |  Submit date:2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty  
Effects of functional green advertising on self and others Journal article
PSYCHOLOGY & MARKETING, 2018,Volume: 35,Issue: 5,Page: 368-382
Authors:  Mo, Ziying;  Liu, Matthew Tingchi;  Liu, Yongdan
Favorite  |  View/Download:19/0  |  Submit date:2018/10/30
consumer environmental concern  green advertising  individualism-collectivism  third-person effect