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Market Signals: Website Investment and Physical Store Existence Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 1,Page: 94-113
Authors:  Xuehua Wang;  Wing Chi Chow;  Zhilin Yang;  Jennifer Y.M. Lai
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Internet Marketing  Consumer Behaviour  
Market signals: Web site investment and physical store existence Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 1,Page: 94-113
Authors:  Wang,Xuehua;  Chow,Wing Chi;  Yang,Zhilin;  Lai,Jennifer Y.M.
Favorite  |  View/Download:0/0  |  Submit date:2019/08/01
Consumer behaviour  Internet marketing  
A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective Journal article
International Journal of Internet Marketing and Advertising, 2012,Volume: 7,Issue: 3,Page: 260-277
Authors:  Xuehua Wang;  Cheris W.C. Chow;  Zhilin Yang
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Cognitive Processes  Purchase Intentions  Positivity  Virtual Reviews  Choice Mechanisms  Cognitive Processing  Normative Processing  Searcher Problems  Decision Making  Two-path Models  Psychological Mechanisms  Psychology  Theoretical Implications  Managerial Implications  Online Shopping  Virtual Shopping  E-shopping  Electronic Shopping  Internet Marketing  Advertising  World Wide Web  Normative Processes  Affective Processes  Online Product Reviews  Empathy  
How Positivity of and Empathy Reflected by Online Reviews Influence Online Purchase Intentions: A Choice Mechanism Perspective Conference paper
Proceedings of 2011 Annual Conference of China Marketing Science, Sun Yat-sen University, Guangzhou, China, August 19-22, 2011
Authors:  Xuehua WANG;  Cheris W.C. CHOW;  Zhilin YANG
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