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| Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products Journal article
INTERNATIONAL MARKETING REVIEW, 2018,Volume: 35,Issue: 1,Page: 72-92
Authors: Tseng, Ting-Hsiang; Balabanis, George; Liu, Matthew Tingchi
  Favorite | View/Download：29/0 | TC[WOS]:7 TC[Scopus]:6 | Submit date：2018/10/30
Consumer ethnocentrism Domestic country bias Implicit attitude Product typicality |
| Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Authors: Liu, Matthew Tingchi; Wong, Ipkin Anthony; Tseng, Ting-Hsiang; Chang, Angela Wen-Yu; Phau, Ian
Favorite | View/Download：18/0 | TC[WOS]:45 TC[Scopus]:49 | Submit date：2018/10/30
Brand equity Brand attitude Purchase intention Service brand Luxury hotel |
| Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
Authors: Matthew Tingchi Liu; IpKin Anthony Wong; Ting-Hsiang Tseng; Angela Wen-Yu Chang; Ian Phau
Favorite | View/Download：17/0 | TC[WOS]:45 TC[Scopus]:49 | Submit date：2019/06/18
Brand Attitude Brand Equity Luxury Hotel Purchase Intention Service Brand |
| Applying consumer-based brand equity in luxury hotel branding: An empirical study Conference paper
The Mystique of Luxury Brands- Shanghai Conference 2016, The Majesty Plaza, Shanghai (Ballroom A), 2016-3-12
Authors: Matthew Liu; Anthony Wong; Tseng Ting-Hsiang; Angela Wen-Yu Chang; Ian Phau
Favorite | View/Download：19/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date：2019/09/27 |
| Do Customers Prefer Casinos with CSR? An Empirical Study Conference paper
Rediscovering the Essentiality of Marketing, Acad Marketing Sci, Bari, ITALY, JUL 14-18, 2015
Authors: Matthew Tingchi Liu; Guicheng Shi; Ting-Hsiang Tseng
Favorite | View/Download：4/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date：2020/07/14 |
| AMBIVALENCE IN ETHNOCENTRIC BIAS Conference paper
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Melbourne, AUSTRALIA, JUL 17-20, 2013
Authors: Ting-Hsiang Tseng; George Balabanis; Matthew Liu
Favorite | View/Download：6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date：2020/07/14 |
| Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045
Authors: Liu，Matthew Tingchi; Wong，Ipkin Anthony; Rongwei，Chu; Tseng，Ting Hsiang
Favorite | View/Download：18/0 | TC[WOS]:46 TC[Scopus]:52 | Submit date：2019/08/01
Brand preference Branding Casinos Consumer behavior Corporate social responsibility CSR initiatives Customer loyalty Macau Premium customers Relationship marketing Responsibility Service industry |
| Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045
Authors: Liu，Matthew Tingchi; Wong，Ipkin Anthony; Rongwei，Chu; Tseng，Ting Hsiang
Favorite | View/Download：9/0 | TC[WOS]:46 TC[Scopus]:52 | Submit date：2019/08/15
Brand preference Branding Casinos Consumer behavior Corporate social responsibility CSR initiatives Customer loyalty Macau Premium customers Relationship marketing Responsibility Service industry |
| Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045
Authors: Liu，Matthew Tingchi; Wong，Ipkin Anthony; Rongwei，Chu; Tseng，Ting Hsiang
Favorite | View/Download：4/0 | TC[WOS]:46 TC[Scopus]:52 | Submit date：2019/08/15
Brand preference Branding Casinos Consumer behavior Corporate social responsibility CSR initiatives Customer loyalty Macau Premium customers Relationship marketing Responsibility Service industry |
| Can a socially responsible casino better retain its management staff? From an internal customer perspective Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 4,Page: 520-539
Authors: Liu，Matthew; Wong，Ipkin Anthony; Chu，Rongwei; Shi，Guicheng James; Brock，James L.; Tseng，Ting Hsiang
Favorite | View/Download：21/0 | TC[WOS]:0 TC[Scopus]:13 | Submit date：2019/08/01
Chinese management and leadership Corporate social responsibility Gaming research |
