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| Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products Journal article INTERNATIONAL MARKETING REVIEW, 2018,Volume: 35,Issue: 1,Page: 72-92 Authors: Tseng, Ting-Hsiang; Balabanis, George; Liu, Matthew Tingchi
 Favorite | View/Download:29/0 | TC[WOS]:7 TC[Scopus]:6 | Submit date:2018/10/30 Consumer ethnocentrism Domestic country bias Implicit attitude Product typicality |
| Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper Authors: Liu, Matthew Tingchi; Wong, Ipkin Anthony; Tseng, Ting-Hsiang; Chang, Angela Wen-Yu; Phau, Ian
 Favorite | View/Download:18/0 | TC[WOS]:45 TC[Scopus]:49 | Submit date:2018/10/30 Brand equity Brand attitude Purchase intention Service brand Luxury hotel |
| Applying consumer-based brand equity in luxury hotel branding Journal article Journal of Business Research, 2017,Volume: 81,Page: 192-202 Authors: Matthew Tingchi Liu; IpKin Anthony Wong; Ting-Hsiang Tseng; Angela Wen-Yu Chang ; Ian Phau
 Favorite | View/Download:17/0 | TC[WOS]:45 TC[Scopus]:49 | Submit date:2019/06/18 Brand Attitude Brand Equity Luxury Hotel Purchase Intention Service Brand |
| Applying consumer-based brand equity in luxury hotel branding: An empirical study Conference paper The Mystique of Luxury Brands- Shanghai Conference 2016, The Majesty Plaza, Shanghai (Ballroom A), 2016-3-12 Authors: Matthew Liu ; Anthony Wong; Tseng Ting-Hsiang; Angela Wen-Yu Chang ; Ian Phau
 Favorite | View/Download:19/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/27 |
| Do Customers Prefer Casinos with CSR? An Empirical Study Conference paper Rediscovering the Essentiality of Marketing, Acad Marketing Sci, Bari, ITALY, JUL 14-18, 2015 Authors: Matthew Tingchi Liu ; Guicheng Shi; Ting-Hsiang Tseng
 Favorite | View/Download:4/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/07/14 |
| AMBIVALENCE IN ETHNOCENTRIC BIAS Conference paper Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Melbourne, AUSTRALIA, JUL 17-20, 2013 Authors: Ting-Hsiang Tseng; George Balabanis; Matthew Liu
 Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/07/14 |
| Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045 Authors: Liu,Matthew Tingchi; Wong,Ipkin Anthony; Rongwei,Chu; Tseng,Ting Hsiang
 Favorite | View/Download:18/0 | TC[WOS]:46 TC[Scopus]:52 | Submit date:2019/08/01 Brand preference Branding Casinos Consumer behavior Corporate social responsibility CSR initiatives Customer loyalty Macau Premium customers Relationship marketing Responsibility Service industry |
| Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045 Authors: Liu,Matthew Tingchi; Wong,Ipkin Anthony; Rongwei,Chu; Tseng,Ting Hsiang
 Favorite | View/Download:9/0 | TC[WOS]:46 TC[Scopus]:52 | Submit date:2019/08/15 Brand preference Branding Casinos Consumer behavior Corporate social responsibility CSR initiatives Customer loyalty Macau Premium customers Relationship marketing Responsibility Service industry |
| Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045 Authors: Liu,Matthew Tingchi; Wong,Ipkin Anthony; Rongwei,Chu; Tseng,Ting Hsiang
 Favorite | View/Download:4/0 | TC[WOS]:46 TC[Scopus]:52 | Submit date:2019/08/15 Brand preference Branding Casinos Consumer behavior Corporate social responsibility CSR initiatives Customer loyalty Macau Premium customers Relationship marketing Responsibility Service industry |
| Can a socially responsible casino better retain its management staff? From an internal customer perspective Journal article Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 4,Page: 520-539 Authors: Liu,Matthew ; Wong,Ipkin Anthony; Chu,Rongwei; Shi,Guicheng James; Brock,James L.; Tseng,Ting Hsiang
 Favorite | View/Download:21/0 | TC[WOS]:0 TC[Scopus]:13 | Submit date:2019/08/01 Chinese management and leadership Corporate social responsibility Gaming research |