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Chinese migrant workers' adoption of urban consumer habits Journal article
Marketing Letters, 2015,Volume: 26,Issue: 1,Page: 57-66
Authors:  Rongwei Chu;  James M. Leonhardt;  Matthew Tingchi Liu
Favorite  |  View/Download:1/0  |  Submit date:2019/10/22
Migrant Workers  Habit Adoption  Subsistence  Bottom Of The Pyramid  
Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour Journal article
Asia Pacific Journal of Marketing and Logistics, 2013,Volume: 25,Issue: 2,Page: 225
Authors:  Tingchi Liu M.;  Brock J.L.;  Cheng Shi G.;  Chu R.;  Tseng T.-H.
Favorite  |  View/Download:9/0  |  Submit date:2018/10/30
Attitude  China  Chinese consumers  Consumer behaviour  Electronic commerce  Group behaviour  Group buying behaviour  Online  Perceived benefit  Perceived risk  Purchase intention  Trust to initiator