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THE AUGMENTED CONVENTION OFFERING: THE IMPACT OF DESTINATION AND PRODUCT IMAGES ON ATTENDEES’ PERCEIVED BENEFITS Journal article
Tourism Analysis, 2016,Volume: 21,Issue: 1,Page: 1-15
Authors:  MAKARAND MODY;  SUSAN GORDON;  XINRAN LEHTO;  SIU-IAN (AMY) SO;  MIMI LI
Favorite | View/Download:15/0 | TC[WOS]:2 TC[Scopus]:4 | Submit date:2019/10/24
Destination Image  Augmented Service Offering (Aso)  Convention  Exhibition  Motivation