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Chinese migrant workers' adoption of urban consumer habits Journal article
Marketing Letters, 2015,Volume: 26,Issue: 1,Page: 57-66
Authors:  Rongwei Chu;  James M. Leonhardt;  Matthew Tingchi Liu
Favorite  |  View/Download:2/0  |  Submit date:2019/10/22
Migrant Workers  Habit Adoption  Subsistence  Bottom Of The Pyramid  
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite  |  View/Download:2/0  |  Submit date:2019/08/01
Brand preference  Branding  Casinos  Consumer behavior  Corporate social responsibility  CSR initiatives  Customer loyalty  Macau  Premium customers  Relationship marketing  Responsibility  Service industry  
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite  |  View/Download:2/0  |  Submit date:2019/08/15
Brand preference  Branding  Casinos  Consumer behavior  Corporate social responsibility  CSR initiatives  Customer loyalty  Macau  Premium customers  Relationship marketing  Responsibility  Service industry  
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite  |  View/Download:1/0  |  Submit date:2019/08/15
Brand preference  Branding  Casinos  Consumer behavior  Corporate social responsibility  CSR initiatives  Customer loyalty  Macau  Premium customers  Relationship marketing  Responsibility  Service industry  
What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes Journal article
The International Review of Retail, Distribution and Consumer Research, 2012,Volume: 22,Issue: 4,Page: 365-383
Authors:  Matthew Tingchi Liu;  James L. Brock;  Ramendra Singh;  Rongwei Chu;  Joseph Sy-Changco
Favorite  |  View/Download:1/0  |  Submit date:2019/11/29
Loyalty Programme  Credit Card  Reward Programme  Involvement  India