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Institutional Communication Facilitators for The Reduction of Experience Products Uncertainty in E-Marketplaces – The Initial Interaction Perspective Conference paper
Proceedings of the Pacific Asia Conference on Information Systems (PACIS), Chiayi, Taiwan, June 27 - July 1, 2016
Authors:  Heng Tang;  Xiaowan Lin
Favorite | View/Download:4/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/11/27
Experience Products  E-retailing  Product Uncertainty  Initial Interaction Theory  
Slotting Allowances in China: Perspectives of a Large Manufacturer Versus a Large Retailer in the China Grocery Market Journal article
Journal of Marketing Channels, 2015,Volume: 22,Issue: 1,Page: 27-41
Authors:  Kaynak,Erdener;  Chow,Clement S.F.;  Xie,Jason Z.
Favorite | View/Download:13/0 | TC[WOS]:3 TC[Scopus]:3 | Submit date:2019/08/01
Carrefour  China  Coca-cola  Cultural Dimensions  Guanxi  Retailing  Slotting Allowances