UM

Browse/Search Results:  1-4 of 4 Help

Selected(0)Clear Items/Page:    Sort:
A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers Journal article
The European Journal of Communication Research, 2017,Volume: 42,Issue: 2,Page: 195–237
Authors:  Pornpitakpan, Chanthika;  Qiuling Li;  Siu Fong Isabel Fu
Favorite  |  View/Download:11/0  |  Submit date:2019/09/06
Source Attractiveness  Attitude Change  Persuasion  Persuasive Communication  Literature Review  
The Chinese's Buying Criteria for Consumer Products Conference paper
Proceedings of 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China, Dec 2-4, 2016
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite  |  View/Download:2/0  |  Submit date:2019/12/03
Relationships Between Sachet-Product Usage/Attitudes and Consumer Characteristics Conference paper
Proceedings of 2016 INFORMS Marketing Science Conference, Shanghai, China, June 16-18, 2016
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph Sy-Changco;  Junsong Chen
Favorite  |  View/Download:3/0  |  Submit date:2019/12/03
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Proceedings of the 12th AGB Annual World Congress, Kuantan, Malaysia, November 16-19, 2015
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite  |  View/Download:8/0  |  Submit date:2019/12/03
China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods